Looking Closer 3: Classic Writings on Graphic Design edited by Michael Bierut, Jessica Helfand, Steven Heller and Rick Poynor is a new book that has come into the Learning Centre and is now available for loan.
Contents:
Foreword -- Acknowledgments -- Introduction -- 1893 The Ideal Book / William Morris -- 1913 Destruction of Syntax—Imagination without Strings-Words-in-Freedom / F. T. Marinetti -- 1921 Program of the First Working Group of Constructivists / Alexander Rodchenko and Varvara Stepanova -- 1922 New Kind of Printing Calls for New Design / W. A. Dwiggins -- 1923 With Twenty-Five Soldiers of Lead I Have Conquered the World / Francis Meynell -- 1923 The New Typography / László Moholy-Nagy -- 1923 Topography of Typography / El Lissitzky -- 1926 Typophoto / László Moholy-Nagy -- 1926 Our Book / El Lissitzky -- 1927 What Is New Typography? / Walter Dexel -- 1927 I Am Type / Frederic W. Goudy -- 1928 [Untitled] / Aldous Huxley -- 1929 The Philosophy of Modernism in Typography / Douglas C. McMurtrie -- 1929 Outline of the Art of Advertising Manifesto / Fortunato Depero -- 1930 New Life in Print / Jan Tschichold -- 1930 What Pleases the Modern Man / Alexey Brodovitch -- 1930 What Makes a Magazine "Modern"? / M. F. Agha -- 1932 The Crystal Goblet or Printing Should Be Invisible / Beatrice Warde -- 1935 Towards a Universal Type / Herbert Bayer -- 1936 Advertising Art in the United States / Earnest Elmo Calkins -- 1938 Visual Expression / Ashley Havinden -- 1940 Harsh Words / T. M. Cleland -- 1941 A Technique for Dealing with Artists / W. A. Dwiggins -- 1946 Art in Industry / Walter P. Paepcke -- 1949 Integration, The New Discipline in Design / Will Burtin -- 1949 Function in Modern Design / György Kepes -- 1954 What Is a Designer? / Alvin Lustig -- 1956 The Designer and the Client (edited) / Misha Black -- 1958 Tradition: Cliché, Prison or Basis of Growth? / Herbert Spencer -- 1959 Type Is to Read / William Golden -- 1959 What Is New in American Typography? / Herb Lubalin -- 1959 The New Typography's Expanding Future / Ladislav Sutnar -- 1959 Visual Environment of Advertising / William Golden -- 1959 The Typography of Order / Emil Ruder -- 1960 Advertisement: Ad Vivum or Ad Hominem? / Paul and Ann Rand -- 1963 Concrete Poetry / Dom Sylvester Houédard -- 1964 Sometimes I Play Things I Never Heard Myself / William Bernbach -- 1964 First Things First / Ken Garland et al. -- 1964 The Responsibilities of the Design Profession / Herbert Spencer -- 1965 Education for Visual Design / Gui Bonsiepe -- 1965 Visual/Verbal Rhetoric / Gui Bonsiepe -- 1966 Decline of the Visual / Marshall McLuhan -- 1967 Typography Is a Grid / Anthony Froshaug -- 1967 Trademark Design / Jay Doblin -- 1967 Here Are Some Things We Must Do / Ken Garland -- 1967 Visual Pop / George Melly -- 1970 Posters: Advertisement, Art, Political Artifact, Commodity / Susan Sontag -- 1972 How Can One Make Swiss Typography? / Wolfgang Weingart -- 1973 Some Aspects of Design from the Perspective of a Woman Designer / Sheila Levrant de Bretteville -- 1975 Good Design Is Good Business / Thomas J. Watson, Jr. -- 1975 Edugraphology—The Myths of Design and the Design of Myths / Victor Papanek -- 1976 This Typeface Is Changing Your Life / Leslie Savan -- 1977 Lay In-Lay Out (edited, illustrated) / Piet Schreuders -- 1983 The Age of Plunder (illustrated) / Jon Savage -- 1983 [Untitled] / Massimo Vignelli -- Index
Contents:
Foreword -- Acknowledgments -- Introduction -- 1893 The Ideal Book / William Morris -- 1913 Destruction of Syntax—Imagination without Strings-Words-in-Freedom / F. T. Marinetti -- 1921 Program of the First Working Group of Constructivists / Alexander Rodchenko and Varvara Stepanova -- 1922 New Kind of Printing Calls for New Design / W. A. Dwiggins -- 1923 With Twenty-Five Soldiers of Lead I Have Conquered the World / Francis Meynell -- 1923 The New Typography / László Moholy-Nagy -- 1923 Topography of Typography / El Lissitzky -- 1926 Typophoto / László Moholy-Nagy -- 1926 Our Book / El Lissitzky -- 1927 What Is New Typography? / Walter Dexel -- 1927 I Am Type / Frederic W. Goudy -- 1928 [Untitled] / Aldous Huxley -- 1929 The Philosophy of Modernism in Typography / Douglas C. McMurtrie -- 1929 Outline of the Art of Advertising Manifesto / Fortunato Depero -- 1930 New Life in Print / Jan Tschichold -- 1930 What Pleases the Modern Man / Alexey Brodovitch -- 1930 What Makes a Magazine "Modern"? / M. F. Agha -- 1932 The Crystal Goblet or Printing Should Be Invisible / Beatrice Warde -- 1935 Towards a Universal Type / Herbert Bayer -- 1936 Advertising Art in the United States / Earnest Elmo Calkins -- 1938 Visual Expression / Ashley Havinden -- 1940 Harsh Words / T. M. Cleland -- 1941 A Technique for Dealing with Artists / W. A. Dwiggins -- 1946 Art in Industry / Walter P. Paepcke -- 1949 Integration, The New Discipline in Design / Will Burtin -- 1949 Function in Modern Design / György Kepes -- 1954 What Is a Designer? / Alvin Lustig -- 1956 The Designer and the Client (edited) / Misha Black -- 1958 Tradition: Cliché, Prison or Basis of Growth? / Herbert Spencer -- 1959 Type Is to Read / William Golden -- 1959 What Is New in American Typography? / Herb Lubalin -- 1959 The New Typography's Expanding Future / Ladislav Sutnar -- 1959 Visual Environment of Advertising / William Golden -- 1959 The Typography of Order / Emil Ruder -- 1960 Advertisement: Ad Vivum or Ad Hominem? / Paul and Ann Rand -- 1963 Concrete Poetry / Dom Sylvester Houédard -- 1964 Sometimes I Play Things I Never Heard Myself / William Bernbach -- 1964 First Things First / Ken Garland et al. -- 1964 The Responsibilities of the Design Profession / Herbert Spencer -- 1965 Education for Visual Design / Gui Bonsiepe -- 1965 Visual/Verbal Rhetoric / Gui Bonsiepe -- 1966 Decline of the Visual / Marshall McLuhan -- 1967 Typography Is a Grid / Anthony Froshaug -- 1967 Trademark Design / Jay Doblin -- 1967 Here Are Some Things We Must Do / Ken Garland -- 1967 Visual Pop / George Melly -- 1970 Posters: Advertisement, Art, Political Artifact, Commodity / Susan Sontag -- 1972 How Can One Make Swiss Typography? / Wolfgang Weingart -- 1973 Some Aspects of Design from the Perspective of a Woman Designer / Sheila Levrant de Bretteville -- 1975 Good Design Is Good Business / Thomas J. Watson, Jr. -- 1975 Edugraphology—The Myths of Design and the Design of Myths / Victor Papanek -- 1976 This Typeface Is Changing Your Life / Leslie Savan -- 1977 Lay In-Lay Out (edited, illustrated) / Piet Schreuders -- 1983 The Age of Plunder (illustrated) / Jon Savage -- 1983 [Untitled] / Massimo Vignelli -- Index
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