Practices of Looking

Practices of Looking: an introduction to visual culture by Marita Sturken and Lisa Cartwright is a new book that has come into the Learning Centre and is now available for loan.

Contents:

• CHAPTER 1: IMAGES, POWER, AND POLITICS
  Representation -- The Myth of Photographic Truth -- Images and Ideology -- How We Negotiate the Meaning of Images -- The Value of Images -- Image Icons
• CHAPTER 2: VIEWERS MAKE MEANING
  Producers' Intended Meanings -- Aesthetics and Taste -- Collecting, Display, and Institutional Critique -- Reading Images as Ideological Subjects -- Encoding and Decoding -- Reception and the Audience -- Appropriation and Cultural Production -- Re-appropriation and Counter-Bricolage
• CHAPTER 3: MODERNITY: SPECTATORSHIP, POWER, AND KNOWLEDGE
  The Subject in Modernity -- Spectatorship -- Discourse and Power -- The Gaze and the Other -- The Gaze in Psychoanalysis -- Gender and the Gaze -- Changing Concepts of the Gaze
• CHAPTER 4: REALISM AND PERSPECTIVE: FROM RENAISSANCE PAINTING TO DIGITAL MEDIA
  Visual Codes and Historical Meaning -- Questions of Realism -- The History of Perspective
  Perspective and the Body -- The Camera Obscura -- Challenges to Perspective -- Perspective in Digital Media
• CHAPTER 5: VISUAL TECHNOLOGIES, IMAGE REPRODUCTION, AND THE COPY
  Visual Technologies -- Motion and Sequence -- Image Reproduction: The Copy -- Walter Benjamin and Mechanical Reproduction -- The Politics of Reproducibility -- Copies, Ownership, and Copyright -- Reproduction and the Digital Image
• CHAPTER 6: MEDIA IN EVERYDAY LIFE
  The Masses and Mass Media -- Media Forms -- Broadcast, Narrowcast, and Webcast Media -- The History of Mass Media Critiques -- Media and Democratic Potential -- Media and the Public Sphere -- National and Global Media Events -- Contemporary Media and Image Flows
• CHAPTER 7: ADVERTISING, CONSUMER CULTURES, AND DESIRE
  Consumer Societies -- Envy, Desire, and Belonging -- Commodity Culture and Commodity Fetishism -- Brands and Their Meanings -- The Marketing of Coolness -- Anti-ads and Culture Jamming
• CHAPTER 8: POSTMODERNISM, INDIE MEDIA, AND POPULAR CULTURE
  Postmodernism and its Visual Cultures -- Addressing the Postmodern Subject -- Reflexivity and Postmodern Identity -- Pastiche, Parody, and the Remake -- Indie Media and Postmodern Approaches to the Market -- Postmodern Space, Geography, and the Built Environment
• CHAPTER 9: SCIENTIFIC LOOKING, LOOKING AT SCIENCE
  The Theater of Science -- Images as Evidence: Cataloguing the Body -- Imaging the Body's Interior: Biomedical Personhood -- Vision and Truth -- Imaging Genetics -- The Digital Body -- Visualizing Pharmaceuticals
• CHAPTER 10: THE GLOBAL FLOW OF VISUAL CULTURE
  The Global Subject and the Global Gaze -- Cultural Imperialism -- Global Branding
  Concepts of Globalization -- Visuality and Global Media Flow -- Indigenous and Diasporic Media -- Borders and Franchises: Art and the Global
• Glossary
• Acknowledgments
• Illustration