AIGA: professional practices in graphic design - 2nd edition is a new book that has come into the Learning Centre and is now available for loan.
See below for the contents:
PART 1 RELATIONSHIPS
1. Short History and the Longer View - Milton Glaser -- 2. Standards of Professional Practices - Richard Grefé -- 3. How Clients Want to Be Treated - David C. Baker -- 4. Marketing the Design Firm - Maria Piscopo -- 5. Negotiating: Lessons From a Caveman - Ed Gold -- 6. The Process of Setting Fees - Eva Doman Bruck -- 7. Standard Form of Agreement for Design Services - Jim Faris and Shel Perkins -- 8. Hidden Intellectual Property Hazards in Web Design - Don Brunsten -- 9. Payment Strategies - Emily Ruth Cohen -- 10. Discount Requests and Retainer Agreements - Cameron Foote -- 11. Finding the Perfect Job - Michael Jefferson -- 12. The Design Firm and Its Employees - Roz and Jessica Goldfarb -- 13. Managing Creatives - Steve Liska -- 14. The Design Firm and Its Suppliers - Don Sparkman -- 15. Print Design and Environmental Responsibility - Don Carli
PART 2 MANAGEMENT
16. Legal Structures for the Design Firm - Leonard D. DuBoff -- 17. Principles of Design Firm Management - Shel Perkins -- 18. Transition 167 - Colin Forbes -- 19. Principles of Managing the Corporate Design Department - Peter L. Phillips -- 20. Large Project Management - Eva Doman Bruck -- 21. Successful Creative Briefs: Linking Business Objectives and Creative Strategies - Emily Ruth Cohen -- 22. Sales Tax - Daniel Abraham and Marci Barbey -- 23. Insurance Basics for the Designer - Ray and Scott Taylor -- 24. Managing Health and Safety in the Design Studio - Monona Rossol
16. Legal Structures for the Design Firm - Leonard D. DuBoff -- 17. Principles of Design Firm Management - Shel Perkins -- 18. Transition 167 - Colin Forbes -- 19. Principles of Managing the Corporate Design Department - Peter L. Phillips -- 20. Large Project Management - Eva Doman Bruck -- 21. Successful Creative Briefs: Linking Business Objectives and Creative Strategies - Emily Ruth Cohen -- 22. Sales Tax - Daniel Abraham and Marci Barbey -- 23. Insurance Basics for the Designer - Ray and Scott Taylor -- 24. Managing Health and Safety in the Design Studio - Monona Rossol
PART 3 RIGHTS
25. Copyright and Licensing - Tad Crawford -- 26. Infringement, Influence, and Plagiarism - Tad Crawford and Steven Heller -- 27. Understanding Permissions - Lee Wilson -- 28. Web Design Contracts and Issues - Don Brunsten -- 29. Other People’s Trademarks - Lee Wilson -- 30. Trademarks and Trade Dress - Leonard D. DuBoff -- 31. Trademarks in Cyberspace - Lee Wilson -- 32. Use of Fonts - Allan Haley
Resources Organizations for Graphic Designers -- Emily Ruth Cohen Selected Bibliography -- AIGA Standards Richard Grefé An Endnote
25. Copyright and Licensing - Tad Crawford -- 26. Infringement, Influence, and Plagiarism - Tad Crawford and Steven Heller -- 27. Understanding Permissions - Lee Wilson -- 28. Web Design Contracts and Issues - Don Brunsten -- 29. Other People’s Trademarks - Lee Wilson -- 30. Trademarks and Trade Dress - Leonard D. DuBoff -- 31. Trademarks in Cyberspace - Lee Wilson -- 32. Use of Fonts - Allan Haley
Resources Organizations for Graphic Designers -- Emily Ruth Cohen Selected Bibliography -- AIGA Standards Richard Grefé An Endnote
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