The Fundamentals of Graphic Design

The Fundamentals of Graphic Design by Gavin Ambrose + Paul Harris is a new book that has come into the Learning Centre and is now available for loan.

Contents:
Graphic design as a discipline:
What is graphic design? -- What is a graphic designer? -- Group structures and working methods -- Graphic design today
Influences and creative elements:
Graphic design: art or craft? -- Industrialisation -- Technology -- Typography -- Consumerism -- Identity and branding -- Social responsibility -- Modernism and postmodernism -- Nostalgia and rhetoric -- Semiotics -- Vernacular
The graphic design process:
The brief -- Articulating design -- Sources of inspiration -- Design as problem solving -- Creative thinking -- Wit and humour -- Layers of meaning -- Development and experimentation -- Art direction -- Prototyping -- Commissioning art
Delivering the message:
Print -- Direct mail -- Information design -- Packaging -- Screen design -- Environmental design Procuring work:
Self-promotion -- Portfolios
The production process:
Basic tools -- Specialist colour -- File formats -- Print finishing