Contents:
Part I. The Prologue to Graphic Design: The visual message from prehistory through the medieval era
- The Invention of Writing
- Alphabets
- The Asian Contribution
- Illuminated Manuscripts
Part II. A Graphic Renaissance: The origins of European typography and design for printing
- Printing Comes to Europe
- The German Illustrated Book
- Renaissance Graphic Design
- An Epoch of Typographic Genius
Part III. The Bridge to the Twentieth Century: The Industrial Revolution: The impact of industrial technology upon visual communications
- Graphic Design and the Industrial Revolution
- The Arts and Crafts Movement and its Heritage
- Art Nouveau
- The Genesis of Twentieth Century Design
Part IV. The Modernist Era: Graphic design in the first half of the twentieth century
- The Influence of Modern Art
- Pictorial Modernism
- A New Language of Form
- The Bauhaus and the New Typography
- The Modern Movement in America
Part V. The Age of Information: Graphic design in the global village
- The International Typographic Style
- The New York School
- Corporate Identity and Visual Systems
- The Conceptual Image
- National Visions within a Global Dialogue
- Postmodern Design
- The Digital Revolution and Beyond
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