Production for Graphic Designers

Production for graphic designers (5th edition) by Alan Pipes is a new book that is now available for loan from the Learning Centre.

Contents:

1. Introduction

• Some history -- Enter lithography and photography -- Milestones in the history of production technology for graphic designers
• Getting started: studio equipment
• The design-to-production workflow
• Design Trailblazers Saul Bass

2. Text & Type

• Type -- Some history -- The language of type -- How type is measured -- Width and spacing: Ems and ens 39; Kerning and tracking; Leading; Justification and hyphenation
• Text -- Correcting text proofs -- Casting off and copy fitting -- House style -- Choosing and recognizing typefaces
• Design Trailblazers Zuzana Licko: Serif or sans serif?; Earmarks -- Helvetica -- Legibility and readability
• Typesetting systems -- Hand lettering and calligraphy -- "Strike-on" or "cold-metal" setting -- Hot metal: hand and machine setting -- Phototypesetting -- Computer systems: More choice of typefaces; Quality and flexibility of digital type; Type manipulation and custom font design; PostScript; Open Type
• Summary: Hot metal or letterpress; Cold-metal or strike-on; Photosetting; Computer setting
• Design Trailblazers Erik Spiekermann

3. Illustration

• Line and tone -- Screens and halftones
• Color -- Flat color -- Duotones -- Full-color reproduction -- Color separations -- Cultural implications of color
• Design Trailblazers Chris Ware -- Designing for disability access
• Choosing and preparing illustrations -- Briefing an illustrator or photographer -- Scaling and cropping -- Desktop scanning -- Drawing and painting by computer -- Copyright
• Summary
• Design Trailblazers Stefan Sagmeister

4. Computers & their Peripherals

• Hardware and software -- Software -- The processor -- ROM, RAM, and flash memory -- Displays -- Input devices -- Digital cameras -- Scanners
• Design Trailblazers Paul Rand -- Output devices: laser printers and imagesetters -- Hardcopy: other technologies
• Choosing a system -- Turnkey systems -- Selecting, upgrading, and networking the system -- Health and safety
• Summary
• Design Trailblazers Neville Brody

5. Prepress

• Layout -- Grids -- Imposition: Paper creep allowance -- Page layout
• Design Trailblazers Bruce Mau
• Digital make-up -- Page layout programs -- e-books -- Make a preflight check -- Color management -- Full-color digital prepress
• Repro -- Film make-up -- Picture proofing -- Color bars
• Summary
• Design Trailblazers Jonathan Barnbrook

6. On Press

• Paper -- The raw materials
• Design Trailblazers Composite Projects -- Recycled paper -- Handmade paper -- Machine-made paper -- The characteristics of paper and board -- Choosing the right paper stock
• Ink -- Formulation -- Viscosity and tackiness -- Specifying inks
• Selecting your supplier
• Printing processes -- Offset lithography: The litho press -- Gravure
• Design Trailblazers Paula Scher -- Letterpress -- Flexography -- Screenprinting -- Collotype -- Xerography -- Digital print -- Digital print technologies -- Emerging print technologies -- Printing processes: the pros and cons: Offset litho; Gravure; Flexography; Screenprinting; Letterpress; Collotype; Xerography; Digital print -- Things that can go wrong
• Finishing -- How does a designer specify finishing effects? -- Folding and binding

7. Digital design

• What is the internet?
• How to get started
• Email -- Decoding internet addresses
• Newsgroups -- Netiquette -- Acronyms and smileys -- FTP: uploading and downloading
• World Wide Web (WWW) -- Designing for the World Wide Web: Do designers really have to learn HTML?; Writing your own home page -- Graphics formats: GIFs and JPEGs: Optional extras -- Cascading style sheets -- Testing your pages -- Publicizing your pages -- Human factors in website design
• Designing for the small screen
• Summary
• Design Trailblazers Airside

• Appendix: Standard sizes for paper, books, and envelopes
• Glossary
• Abbreviations and acronyms
• Further reading
• Website resources
• Magazines and journals
• Organizations
• Index
• Picture credits